Suleman Siddiqui

CEO @ Wave Growth

Suleman Siddiqui

CEO @ Wave Growth

Is There Really A Correlation Between Luck and Persistence?

Luck is absolutely a factor in sales. Finding the one lead that turns into a good opportunity, and then a sale—out of the hundreds of calls and thousands of emails that a salesperson engages in every week—can seem like a stroke of good fortune. Of all the things that could have happened differently, you and your prospect come together at the right time and the right way to make a sale happen.

The activities required to generate that luck and that sale, however, are what matter most. Luck is the product of hard work. And yes, there are those opportunities that seem to drop out of the sky or present themselves with supernatural ease, and it’s important to recognize that good things happen like that, but it’s also to note who they most often happen to.

Dr. Richard Wiseman, in his book The Luck Factor, argues that luck can also be seen as a mindset. In a controlled experiment, Dr. Wiseman invited each one of the participants in his study group to meet him at a local pub. He then placed 5£ on the sidewalk in front of the pub before his subject arrived.

He discovered that the participants who considered themselves lucky would most often find the money before entering the pub. The participants who considered themselves unlucky were more likely to miss the cash lying on the ground before the entrance.

Dr. Wiseman attributes this result to the human need to reinforce our strongest beliefs. The money was there for everyone, but those who felt unlucky seemed unable to see it.

So, are salespeople who consider themselves lucky more likely to find the hidden potential in leads others may dismiss? Are they putting in more time on the phones because they have a greater amount of faith that their effort will be rewarded? Does their belief in luck ultimately influence their communication with prospects, or the way they articulate value propositions?

In sales and business, a ‘lucky’ person can be defined as someone who creates an environment filled with the kinds of opportunities that they are prepared to take full advantage of and feeds that environment through determined activity.

Nothing happens without activity. Even in those rare situations where someone wins the lottery, they had to buy a ticket first. Every day, every hour, is a small piece of an engine that can either sit idle or propel you forward at rocket speed, and the only difference between those two outcomes is the amount of time you’ve spent completing the activities that ultimately define your success.

Another factor usually attributed to luck, especially when it comes to entrepreneurs, are the positive outcomes produced by embracing risks and maintaining focus.

We can say that people like Steve Jobs and Bill Gates encountered their fair share of fortunate events (the fortuitous meetings with the people who influenced their careers or the infusions of cash when they needed it most), but we can’t ignore how those meetings or those investment dollars were used.

People who have confidence in themselves and their vision will attract others who do too. They will attract investment. They will attract influence. And because they believe in their own luck, their ability to close deals and make things happen, they will take the risks that need to be taken in order to start, expand and grow their business. In other words, the faith that a person has that his or her efforts will be rewarded, the more likely they will be to follow through with the activities, embrace the risks, and attract the right people to their cause.

In a very real sense, we do create our own luck, even if the universe seems to help us out in inexplicable ways every so often. You need to believe that good things will happen so that you can stand up and make them happen.

Do you have a good luck story? An unexpected event that helped you when you least expected it? Share your story with us in the comments!

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